Food & drink marketing with 10 billion+ views behind it.
Food sells on sight. SocialsGroup produces viral-grade food and drink video with a 280+ creator network, then wires it to a funnel, loyalty and attribution so every view has somewhere to land · a booking, a visit, an order.
The problem we solve
AI dropped the cost of making a reel toward zero. When anyone can make the content, the edge is the system behind it: the funnel that catches demand, the loyalty that compounds it, and the proof that it worked.
One system · four parts
01
Foundations
Brand positioning, socials access and the systems install · the base everything runs on.
02
Funnel
TapBack™ DM automation, booking links and offer pages · every view lands somewhere we own.
03
Content
Viral-grade video from our 280+ creator network, made to be shared, not just posted.
04
Retention
RestaurantMetrics™, wallet passes and review funnels turn first-timers into regulars.
Proof, not promises
Uber Eats
with Sanjugo
A story-driven delivery campaign with custom audio identity.
7M views
one reel
Elixir · "Hiring a Gen Z" ran away on Instagram.
2.8M views
one TikTok
Leopardo Pizza · a pro tip about crusts, still climbing.
10 billion+ organic views generated · 43+ brands · see the full portfolio
Food & drink marketing · questions we get asked
Do you work with food brands as well as venues?
Yes. Alongside restaurants and bars we shoot and run campaigns for delivery platforms and consumer brands · Uber Eats, Mazda, Mini × Tunnock's and dotsure among them, through our CommercialsGroup studio.
What makes food content go viral?
Character and repeatability beat polish. Our creator network shoots in-venue with real staff and real customers, formats are tested across accounts, and winners are systemised · that's how single posts have reached 25M views for our clients.
What happens after the views?
The system catches them: TapBack answers every DM in 60 seconds with a booking or order link, wallet passes convert first-timers into regulars, and attribution ties views to revenue.
Your food and drink is next.
30 minutes with the team. We show you the system running live for venues like yours · then you see one number on your call.
Get started